meaningsocial

The Attention Economy of Social Media

Tue, 27 Oct 2009 15:29:55 -0400

zehnuhr:

“We enjoy accumulating followers, seeing ourselves referred to, commented to, and otherwise being made visible. Doesn’t matter whether this involves acknowledgment, recognition, or validation; the point is that the medium does create a kind of social visibility. Call it, for simplicity’s sake, “being paid attention to.”

Well, attention doesn’t correlate with actually engaging in conversation. Many of us sometimes ignore a request for communication, for whatever reason. It’s part of daily life; in real life it’s called “civil inattention,” and is handled by acknowledging others in ways that also indicate to them “I see you, recognize you, but I’m not available to interact.” Simply put, politeness.

Now, consider the social media space. Attention paid to others may not be visible to them. But if it’s given, such as by taking any action recorded and captured by the medium and surfaced by design, then this action can have two social outcomes, not one. This is the power of the medium, and the net effect of the doubled audience mentioned above.

(via infoneernet:ilovecharts)

Thu, 08 Oct 2009 15:44:15 -0400

(via infoneernet:ilovecharts)

I'll pay you to be my friend.

Mon, 05 Oct 2009 17:58:19 -0400

creativevictuals:

Interesting approach…but paying for followers seems a bit desperate to me.

From the Cluetrain Manifesto: 95 Theses

Fri, 02 Oct 2009 21:41:39 -0400

From the Cluetrain Manifesto: 95 Theses:

Markets are conversations.
Markets consist of human beings, not demographic sectors.
Conversations among human beings sound human. They are conducted in a human voice.
Whether delivering information, opinions, perspectives, dissenting arguments or humorous asides, the human voice is typically open, natural, uncontrived.
People recognize each other as such from the sound of this voice.
The Internet is enabling conversations among human beings that were simply not possible in the era of mass media.
Hyperlinks subvert hierarchy.
In both internetworked markets and among intranetworked employees, people are speaking to each other in a powerful new way.
These networked conversations are enabling powerful new forms of social organization and knowledge exchange to emerge.
As a result, markets are getting smarter, more informed, more organized. Participation in a networked market changes people fundamentally.
People in networked markets have figured out that they get far better information and support from one another than from vendors. So much for corporate rhetoric about adding value to commoditized products.
There are no secrets. The networked market knows more than companies do about their own products. And whether the news is good or bad, they tell everyone.
What’s happening to markets is also happening among employees. A metaphysical construct called “The Company” is the only thing standing between the two.
Corporations do not speak in the same voice as these new networked conversations. To their intended online audiences, companies sound hollow, flat, literally inhuman.
In just a few more years, the current homogenized “voice” of business—the sound of mission statements and brochures—will seem as contrived and artificial as the language of the 18th century French court.

(Written 10 years ago.)

infoneernet: M.I.T. Lets Student Bloggers Post Without...

Fri, 02 Oct 2009 21:38:00 -0400

infoneernet:

M.I.T. Lets Student Bloggers Post Without Censoring

Dozens of colleges — including Amherst, Bates, Carleton, Colby, Vassar, Wellesley and Yale — are embracing student blogs on their Web sites, seeing them as a powerful marketing tool for high school students, who these days are less interested in official messages and statistics than in first-hand narratives and direct interaction with current students.

But so far, none of the blogs match the interactivity and creativity of those of the Massachusetts Institute of Technology, where they are posted prominently on the admissions homepage, along with hundreds of responses from prospective applicants — all unedited.

Not every admissions office has been so ready to welcome uncensored student writing.

(via doodlepipski) By Bizarro

Wed, 30 Sep 2009 15:58:20 -0400

(via doodlepipski)

By Bizarro

(via infoneernet:mary1in) Social Media Capacity

Wed, 30 Sep 2009 15:50:27 -0400

(via infoneernet:mary1in)

Social Media Capacity

The BBC to fully redesign site to accomodate social media

Wed, 30 Sep 2009 15:47:47 -0400

The BBC to fully redesign site to accomodate social media :

(via museumstudies)

"Social media may be for narcissists, but it’s also proving to be a business utility. Retailers are..."

Fri, 28 Aug 2009 15:23:06 -0400

“Social media may be for narcissists, but it’s also proving to be a business utility. Retailers are shifting their marketing dollars such that social media budgets are swelling, and creative contests are popping up all over the web. In case you haven’t noticed, social media marketing is big business. Should you find yourself in a social media marketing lull, we think you can take inspiration from these five innovative and fresh ideas currently making their mark on both the online and offline worlds. The important thing to keep in mind is that whether you’re trying to engage a unique audience, tailor deals using location, advertise in new ways, go bold, or tackle your Twitter (Twitter) fear head on, you’re likely to find the most success if you can shake things up a bit.”

- 5 Fresh Ideas for Social Media Marketers (via creativesage)

(via soupsoup)

Mon, 10 Aug 2009 21:31:28 -0400

(via soupsoup)

Toward a Participatory Model for Marketing | Paul Worthington - Wolf Olins | Fast Company

Fri, 07 Aug 2009 17:10:53 -0400

Toward a Participatory Model for Marketing | Paul Worthington - Wolf Olins | Fast Company:

lebowitz:

Southern Comfort just moved its entire $8m media budget online. Whole Foods was the first brand with 1m followers on Twitter. Coca-Cola pioneered brand generosity on Facebook.

Focus: customer contribution is the new standard for branding and campaigns. This can be extremely rewarding when it works. However, since there is little control, the results are uncertain. A good comparison might be contests or events. Sometimes there is huge enthusiasm sometimes not so much.

klaatu: If the Twitter community was 100 people… 1) What are...

Thu, 30 Jul 2009 21:19:36 -0400

klaatu:

If the Twitter community was 100 people…

1) What are the grey ones? 2)Does this suggest the bench mark for successful twitter networking is a minimum of 100 followers?

textpatterns: Alex Payne thinks feed readers are dying. Not sure why. http://bit.ly/OUv1C

Thu, 23 Jul 2009 20:19:35 -0400

textpatterns: Alex Payne thinks feed readers are dying. Not sure why. http://bit.ly/OUv1C:

(via ayjay)

"Socialstream" Really excited for this to come out!

Sat, 11 Jul 2009 19:10:25 -0400

"Socialstream" Really excited for this to come out!:

(via ivannoytsuvo)

On first glance it looks like Google Wave.

hilker: syzlak: Pacman (via scott hampson) via OkNoWay

Wed, 24 Jun 2009 19:49:45 -0400

hilker:

syzlak:

Pacman (via scott hampson)

via OkNoWay

kylebunch: A Visual History of Twitter (via)

Mon, 22 Jun 2009 20:03:32 -0400

kylebunch:

A Visual History of Twitter

(via)

How Facebook Saved Screen on the Green

Fri, 12 Jun 2009 14:19:40 -0400

creativevictuals:

Photo by Brian Mosely

Last month, DC-area residents were bummed to hear that HBO had yanked its sponsorship for Screen on the Green, an annual summer film series showcasing free outdoor movies on the National Mall.

Enter the Facebook group, “Save Screen on the Green in the District of Columbia,” which united SotG fans and eventually inspired Comcast, The Trust for the National Mall and HBO to sponsor the series.

The Washington Post has a nice editorial about the effort; DCist has a good write-up, too.

Local Boise Businesses have jumped in to social media. Facebook...

Fri, 12 Jun 2009 14:18:49 -0400

Local Boise Businesses have jumped in to social media. Facebook appears to be taking center stage, as widely adopted networking tool. Facebook has done a great job of making a robust media publishing tool, however, the user interface is complex at best.

Why Ford is Winning on the Social Web

Mon, 18 May 2009 19:05:38 -0400

Why Ford is Winning on the Social Web:

Should be titled “Why Charts & Graphs Are Used By Marketing Departments”

Cute parody of how Twitter looks in real life. Note that...

Tue, 12 May 2009 11:40:41 -0400

Cute parody of how Twitter looks in real life. Note that transparency is more compelling.