Jun
6
“@rhappe “Those organizations too focused on the short term, transactional ROI of social media may find that they missed the boat as social media effectiveness flattens because their customers and prospects are off building deep, rich relationships elsewhere and, at the end of the day, those customers and prospects only have room for a limited number of those relationships.”
via @rhappe The Social Organization: Communities - The New Strategic Imperative (via markbean)
(via markbean)
