May
24
“Being an expert in social media is like being an expert at taking the bread out of the refrigerator.”
Why I Will Never, Ever Hire A “Social Media Expert”
via @patchchord
(via hilker) While I sympathize with the sentiment, I cannot entirely agree. Social relationships, marketing, and networking are highly complex, which is why people hire publiscists, combine that with the “new” standard of internet as a platform, with it’s complexities and quirks, you have a medium that is mystifying. Think of the ancient art of medicine, anything that looks like magic, is magic, even if it is a simple knowldge based task. And yes it is a field ripe for charlatans and carpet baggers.(via hilker)
