Feb
16
“Our recent research on how college students use the Web found that students associate social media with private discussions, not corporate marketing. When students want to learn about a company, university, government agency, or non-profit organization, they use search engines to find that organization’s official website — they don’t go to Facebook.”
Non-Profit Organization Websites: Increasing Donations and Volunteering (Jakob Nielsen’s Alertbox)
(via slantback)
