sds:

“For the past several years, ReadWriteWeb has been using Delicious in a way that I think points to the potential the service truly had. Here’s what we did”:

• We had a researcher grab URLs for companies and products that ReadWriteWeb had written about already and look them up in Delicious to see who had bookmarked those same links first.
• Then we scrolled back through the bookmarking history for each link to find the first 20 people who tagged the URL in question.
• We then grabbed the usernames of those 20 people and pasted them into a spreadsheet.
• We repeated that process more than 300 times.
• Then we sorted the names in the spreadsheet and identified 15 people who on 5 or more occasions were among the first 20 people to bookmark a link that ReadWriteWeb later wrote about.
• Then we subscribed to the RSS feeds of all those peoples’ bookmarks in the future. We regularly find things that way before our competitors do.

creative marketing processes enable new variables. The new digital guidline is: What do you want to do?