Have a browse of the site’s front page and you’ll see a glittering array of fashion items, wedding dresses, dream home furnishings and jewellery. Colour, shape, craft, design and imagery, all stylishly laid out in one place. There’s no doubt that Pinterest’s unique selling point is that it is visual, so for a sector that buys and sells in visual experiences, the social network appears a perfect fit for arts organizations and venues.
Already ahead of the curve, a handful of galleries and museums have picked up on Pinteret’s most obvious artistic use: creating virtual, shareable versions of exhibitions and collections. Audiences can preview pieces of art and museum items online and share their favourite pieces by re-pinning them onto their own boards. It’s something Birmingham Museums and Art Gallery have done to a good effect.
[Excerpt, click on the link to read the rest of this post.]
By Matthew Caines